Hashtag & SEO Strategies

Hashtag & SEO Strategies for Instagram, Pinterest, and LinkedIn

Using hashtags and SEO (Search Engine Optimization) effectively can increase visibility, attract ideal clients, and drive traffic to your website. Each platform—Instagram, Pinterest, and LinkedIn—has its own search algorithms and best practices. Here’s how to optimize your content for maximum discoverability in the home and design industry.

1. Instagram Hashtag Strategy: Expand Your Reach

Hashtags help categorize your content and make it searchable. The right mix of hashtags can increase engagement and attract potential clients.

• Use a Mix of Hashtags:

  • Industry-Specific (#LuxuryInteriors, #HomeBuilder, #KitchenDesign)

  • Local (#HoustonHomes, #AustinLuxuryInteriors, #TexasHomeBuilders)

  • Trending & Broad (#InteriorDesignTrends, #DreamHome, #CustomBuild)

• Optimal Number of Hashtags: Use 3-5 targeted hashtags per post (Instagram allows up to 30).

• Place Hashtags Strategically: Add them in the caption or first comment.

• Create a Branded Hashtag: Encourage clients and followers to use it (e.g., #DesignedBy[YourBusiness]).

➡ Pro Tip: Research competitor hashtags and save multiple sets of hashtags to rotate and test engagement.

2. Pinterest SEO Strategy: Long-Term Discoverability

Pinterest functions more like a search engine than a social media platform, meaning strong SEO practices are essential.

• Optimize Pin Descriptions: Include keywords naturally (e.g., “This modern kitchen renovation features sleek cabinetry and high-end quartz countertops.”).

• Use Keywords in Board Titles & Descriptions: Example: “Luxury Living Room Design Ideas | Custom Interiors”.

• Hashtags on Pinterest? Not necessary. Instead, focus on keyword-rich descriptions.

• Create Multiple Pins for One Blog/Project: Vary images, titles, and keywords to increase reach over time.

• Use Pinterest Trends & Analytics: Research what users are searching for and create content around those topics.

➡ Pro Tip: Optimize your profile name & bio with relevant industry keywords.

3. LinkedIn SEO Strategy: Position Yourself as an Industry Leader

Unlike Instagram and Pinterest, LinkedIn’s search function prioritizes keywords in headlines, about sections, and posts.

• Optimize Your Headline: Example: Luxury Home Builder | Custom Interior Designer | High-End Residential Projects.

• Use Keywords in Your Summary/About Section: Clearly define what you do and who you serve.

• Incorporate Keywords into Your Posts: Write about industry trends, projects, and challenges with strategic keywords.

• Hashtags on LinkedIn? Yes, but use sparingly (3-5 relevant hashtags per post is ideal).

  • Example: #LuxuryRealEstate, #InteriorDesignBusiness, #SustainableBuilding

➡ Pro Tip: Engage with industry leaders and comment on high-performing posts to increase visibility.

4. Cross-Platform SEO & Hashtag Best Practices

• Keep Track of What Works: Use analytics to see which hashtags and keywords drive the most engagement.

• Repurpose Content with SEO in Mind: Adapt captions, pin descriptions, and LinkedIn posts with platform-specific optimizations.

• Stay Up to Date with Trends: SEO and hashtag strategies evolve—keep an eye on platform updates and competitor strategies.

Next Steps

Want a custom SEO & hashtag strategy for your business? Book a free consultation to maximize your visibility and attract more high-end clients