How to Track Social Media Performance and Measure ROI

Creating content is just one part of an effective social media strategy—tracking performance and measuring ROI (Return on Investment) ensures your efforts are actually driving results. Whether you're an interior designer, home builder, or vendor, knowing what works (and what doesn’t) will help you refine your strategy and maximize your marketing efforts.

1. Define What ROI Means for Your Business

Before diving into analytics, establish what success looks like for your brand.

Lead Generation: Are potential clients reaching out via DMs, contact forms, or inquiries?
Brand Awareness: Are you gaining more followers, impressions, and engagement?
Website Traffic: Are your social media efforts driving visitors to your website?
Sales & Conversions: Are clients booking consultations or purchasing your services/products?

➡ Pro Tip: Set clear KPIs (Key Performance Indicators) that align with your business goals.

2. Track Key Metrics on Each Platform

Each platform has built-in analytics tools that provide insights into what’s performing best.

Instagram Analytics (via Instagram Insights)

Engagement Rate: Likes, comments, shares, and saves.
Reach & Impressions: How many unique users see your posts.
Follower Growth: How your audience is expanding over time.
Link Clicks & Profile Visits: Indicates potential client interest.

Pinterest Analytics

Outbound Clicks: How many users click through to your website.
Pin Saves: Indicates content resonance and potential long-term visibility.
Monthly Viewers & Engagement: Helps measure overall brand awareness.

LinkedIn Analytics

Post Engagement: Likes, comments, and shares from professionals.
Profile Views: Indicates interest in your expertise and services.
Connection Growth: Tracks networking success.
Website Clicks: Measures LinkedIn’s impact on website traffic.

➡ Pro Tip: Use Google Analytics to track social media referrals to your website.

3. Use Tracking Tools for Better Insights

If you want more detailed tracking and automation, use these tools:

Google Analytics: Monitor website traffic from social media.
Meta Business Suite: Tracks Facebook & Instagram analytics in one place.
Pinterest Business Hub: Monitors Pinterest traffic and engagement.
LinkedIn Page Analytics: Provides insights into follower demographics and post performance.

➡ Pro Tip: Set up UTM parameters (trackable links) to see exactly where your website traffic is coming from.

4. Measure Social Media ROI: A Simple Formula

To calculate ROI, use this formula:

(Revenue from Social Media – Social Media Investment) ÷ Social Media Investment × 100 = ROI %

For example:

If you spent $500 on social media marketing and generated $2,000 in new client projects, your ROI is:
($2,000 – $500) ÷ $500 × 100 = 300% ROI

This means your efforts are paying off, and you should double down on what’s working.

5. Adjust Strategy Based on Insights

Once you’ve tracked performance, use the data to refine your approach:

Double Down on What’s Working: If video content generates the most engagement, create more Reels or Idea Pins.
Tweak Underperforming Content: Change up hashtags, posting times, or formats to improve results.
Reallocate Budget: If LinkedIn ads are driving more leads than Instagram, shift more budget there.
Test and Learn: Experiment with different types of content and measure results over time.

➡ Pro Tip: Make monthly performance reviews a habit to stay ahead of trends.

Next Steps

Want help analyzing your social media performance and improving ROI? Book a free consultation to optimize your strategy and turn insights into action.

This blog is part of our social media marketing series for the home and design industry. Up next: Time-Saving Tools & Automation for Social Media Success!