Repurposing Content

How to Repurpose Content Across Instagram, Pinterest, and LinkedIn Without Looking Redundant

Creating content for multiple platforms can feel like a full-time job, but you don’t have to reinvent the wheel every time. Smart repurposing lets you **get more eyes on your work without feeling repetitive**. For interior designers, builders, and vendors, the key is knowing **how to tailor your content** so it fits naturally on Instagram, Pinterest, and LinkedIn—without just copying and pasting. Here’s how to do it right.

1. Start with a Core Piece of Content

Begin with a single piece of high-value content, such as:

A completed project case study
A design trend analysis
A behind-the-scenes process breakdown

Then, break it down into smaller, platform-specific content pieces.

2. Instagram: Visual Storytelling & Engagement

Instagram is ideal for engaging visuals and real-time interaction. When repurposing content here:

Post a Carousel of Before & After Photos: Showcase project transformations.
Create Reels & Stories: Share a time-lapse of your process or quick design tips.
Write an Engaging Caption: Use storytelling to connect with your audience.
Use Hashtags & Location Tags: Improve discoverability.

➡ Example: Take a project showcase and break it into an Instagram Reel highlighting the transformation, a carousel post with details, and a Story with a poll asking followers for their favorite design element.

3. Pinterest: Long-Term Search Visibility

Pinterest is a visual search engine, so content here should be high-quality, evergreen, and SEO-optimized.

Create Multiple Pins for One Project: One pin for the final result, another for design details, and another for the concept board.
Use Keyword-Rich Descriptions: Include relevant search terms like “Luxury Kitchen Remodel” or “Custom Home Inspiration.”
Link to Your Website or Blog: Drive long-term traffic by linking pins to a blog post or portfolio page.
Leverage Idea Pins: Turn your content into step-by-step guides or mood boards.

➡ Example: From a single project, create a Pinterest board with mood boards, finished photos, and behind-the-scenes shots.

4. LinkedIn: Thought Leadership & Industry Networking

LinkedIn is a professional networking platform where content should position you as an industry leader.

Write a Short Thought Leadership Post: Break down the challenges and solutions of a project.
Turn Content into a LinkedIn Article: Expand on a design trend or project strategy.
Share Behind-the-Scenes Business Insights: Talk about your process, challenges, and client successes.
Engage with Industry Professionals: Use comments and reposts to spark discussions.

➡ Example: Transform your case study into a LinkedIn post about innovative home-building techniques, then follow up with a detailed article explaining the materials and process.

5. Adjust Format, Tone & Depth for Each Platform

While repurposing content, make sure it feels native to each platform:

Instagram → Short, engaging, highly visual.
Pinterest → Search-friendly, SEO-optimized, evergreen.
LinkedIn → Professional, informative, industry-focused.

Even though the core message remains the same, adjusting the tone, format, and call to action ensures content remains fresh and relevant.

6. Use Content Batching & Scheduling to Stay Consistent

Batch Content Creation: Work on multiple posts at once for efficiency.
Use Scheduling Tools: Platforms like Later, Tailwind, and Buffer help automate posting.
Track Analytics: Monitor performance to see what type of content works best on each platform.

Next Steps

Want a custom content strategy tailored for your business? Book a free consultation to learn how to create high-impact social media content without wasting time.